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Make a Statement on the Road with Tesla’s New Color Palette

  • Tesla
  • Evelyn Brown
  • 6 minutes

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If you’re a Tesla fan or just a lover of cars in general, you’re in for a treat. Tesla has recently introduced new colors to its already impressive lineup. This has added a splash of vibrancy to their sleek and innovative vehicles. In this article, we‘ll explore the new colors and discuss why adding a new color to your Tesla might just be the perfect way to personalize your ride and make a statement on the road. So buckle up, and let’s take a closer look at Tesla’s exciting new color options!

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Tesla, the electric vehicle giant founded by Elon Musk, has been a game-changer in the automotive industry. With its cutting-edge technology, sleek design, and commitment to sustainability, Tesla has revolutionized the way we think about cars. From its futuristic Model S to its more affordable Model 3, Tesla’s vehicles are not only efficient and eco-friendly. Moreover, they are also fun to drive. With a focus on innovation and a dedication to creating a better future for our planet, Tesla has become a leader in the EV market. It has also become a symbol of progress and sustainability. 

Tesla’s New Colors

The new colors include Midnight Cherry Red, Ultra Red and Quicksilver. They have been receiving a lot of attention from car enthusiasts and Tesla fans alike. These colors add a fresh and exciting twist to Tesla’s classic color options, which include Solid Black, Pearl White Multi-Coat, Red Multi-Coat, and Midnight Silver Metallic.

Ultra Red 

Of the three new colors, ultra red is perhaps the most striking. This vibrant hue is a departure from the more muted tones that Tesla has offered in the past. According to Tesla’s design team, ultra red was inspired by the energy and excitement of the electric car movement. The color is meant to convey a sense of urgency and momentum. This electrifying color is sure to capture the attention of passersby.


Quicksilver is a more understated color than ultra red, but it is no less impactful. This shade is a modern take on a classic automotive color. It is sure to appeal to drivers who want a timeless look with a contemporary edge. Tesla’s design team chose quicksilver because it is a versatile color that looks great on a wide range of vehicles. Whether you’re driving a sleek Model S or a rugged Model X, quicksilver is a color that will complement your style.

Midnight Cherry Red

Finally, there’s midnight cherry red – a rich and luxurious color that is perfect for drivers who want to make a statement. This deep shade of red is both bold and sophisticated, and it is sure to turn heads wherever you go. Tesla’s design team chose midnight cherry red because it is a color that exudes power and confidence. Whether you’re driving to a business meeting or a night out on the town, this color will make you feel like you’re in charge. 

Why Choose a New Color?

Choosing a new color for your Tesla ia great way to personalize your vehicle and make it truly your own. With the new color options, Tesla is giving its customers even more ways to customize their ride. 
A new color can also have a significant impact on the resale value of your Tesla.

In addition, a new color can be a fun and exciting way to refresh your Tesla and give it a new lease on life. If you’re looking to update your vehicle without having to make any significant changes, a new color is the perfect solution.

How to Choose the Right Color for Your Tesla

Choosing the right color for your Tesla can be a daunting task, as there are so many great options to choose from. Here are some tips to help you make the right choice:

Consider your personal style: When choosing a new color for your Teslait‘s important to consider your personal style and the image you want to project. If you want to make a bold statement, Ultra Red or Midnight Cherry Red may be the right choice. If you prefer a more subtle look, Quicksilver may be the perfect fit. 
Think about practicality: It‘s important to consider the practicality of your choice when you choose a new color. For example, if you live in an area with a lot of dirt roads, a lighter color may not be the best choice. 
Consider resale value: If you plaon selling your Tesla in the futureit‘s important to consider the resale value of your chosen color. While unique and rare colors can increase the value of your vehicle, they may also limit your potential pool of buyers.

tesla new colors

Photo by Vlad Tchompalov on Unsplash


How many new colors has Tesla introduced?

Tesla has introduced three new colors: Midnight Cherry Red, Ultra Red and Quicksilver.

Are these new colors available for all Tesla models?

No, the new colors are not available for all Tesla models.

Do the new colors cost extra?

Yes, the new colors are considered premium options and cost an additional fee.

Can I change the color of my existing Tesla to one of the new colors?

Yes, Tesla offers a service called “color change”. It allows you to change the color of your existing Tesla to one of the new colors.

Are there any other ways to customize my Tesla’s appearance?

Yes, Tesla offers a range of customization options including different wheel designs, interior materials, and more.

Will the new colors affect the resale value of my Tesla?

It’s difficult to say for sure, but in general, customizing your Tesla with a unique and eye-catching color may increase its resale value as it sets it apart from other vehicles on the market. However, the actual impact on resale value will depend on a variety of factors. This includes market demand and the overall condition of your vehicle.

Bottom Line

Tesla’s new colors are a reflection of the company’s commitment to innovation, sustainability, and personalization. By offering a range of unique and exciting color options, Tesla is giving its customers even more ways to make their vehicles stand out and express their personal style. Whether you choose the bold and daring Midnight Cherry Red or Ultra Red, or the cool and calming Quicksilver, you can be sure that your Tesla will turn heads and make a statement on the road.

So why not add a splash of vibrancy to your life and upgrade your Tesla with one of these exciting new colors?  It’s indeed the perfect way to make your ride truly your own and show your commitment to progress and sustainability!

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