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The rise and rise of Insurtech post COVID-19

  • Auto Insurance
  • Xavier Sabastian
  • 3 minutes

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Faced with stiff competition from a new generation of tech-savvy startups and rising customer demands for efficient digital experiences, the car insurance industry, criticized for being reluctant to adopt change, has invested in digital transformation in recent years. 

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On the other hand, the pandemic has stimulated the market, emphasizing the importance of digital innovation but still making it all the more difficult. Insurtech startups, whose elegant, the digital-first approach has prepared them well to manage this extraordinarily turbulent time, benefited from this incongruent dynamic. 

The need for more effective, flexible processes to onboard policyholders and manage the consumer life cycle has increased in the car insurance industry, which is where our company,Way.com focuses. The movement of consumers’ personal and professional lives online has only helped raise their digital standards and decrease their tolerance for poor online experiences, meaning that digital will be at the center of the new standard once the pandemic is over. 

What is the position of Insurtech now?  

Insurtechs will pave the way, leveraging alliances and cutting-edge technology to meet rising demand and provide seamless digital experiences. Many conventional car insurance companies were caught off guard when the pandemic hit late last year. COVID-19 had revealed weaknesses in their organizations’ digital technologies and strategies. Insurtech startups, on the other hand, have attracted the market’s attention due to their proficiency in AI, data analytics, and digital infrastructure, with investments in such companies surging. 

Insurtechs have become increasingly attractive partners for conventional insurers, offering various digital insurance products, a robust technological infrastructure, and staff backgrounds in technology and insurance. Many car insurance companies are involved in partnering with insurtech companies, which isn’t shocking considering that most insurers have “digital-ready programs.” 


COVID-19’s market shifts would allow insurtechs to expand their vision by bringing in new pools of low-risk customers willing to share their data online. Car insurance companies can process consumer data more efficiently with AI, which speeds up key processes like onboarding and claim payment.  Since customer data underpins and improves the accuracy of AI models, AI-based solutions can only improve as more customers migrate to insurtechs. As a result, consumers can have a better online experience, which is critical for attracting and maintaining customers.  

Customers with issues with their digital experiences with insurers are less loyal to their insurance companies. Only a robust data infrastructure and a large amount of reliable consumer data will bridge the difference between consumers’ expectations and what many insurers are providing.  For the number of insurers, the approach to closing those holes would be external alliances with or acquisitions of insurtech startups and internal investments. 

The fundamental factors that are upending the conventional insurance industry predate COVID-19, but insurtech is benefiting as the pandemic accelerates the transition toward digital. Car insurance companies that have taken the digital route have set a new standard with tolerance for red tape and long, analog encounters at an all-time low.  

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The entire sector will be changed as insurtechs gain traction in the months and years ahead. The days of insurers as technical laggards are quickly fading. 

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Check out our blogs for info on finding top-rated airport parking, the best parking spots in your city, and affordable car washes near you. 

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