Way+ member benefits for your car wash
Car wash owners have focused on acquiring subscribers. But retention remains the harder problem. Way+ turns subscription plans into membership programs with benefits your customers will use every time they drive. Give them cash back at the pump, roadside assistance, savings on repairs and even free oil changes.
THE PROBLEM
Why members cancel wash-only clubs
Wash owners know subscribers churn. Mostly the decision is based on the number of washes they expect this month. If it’s just one, cancelling makes sense. The clubs that keep members give people a reason to stay that has nothing to do with wash frequency.
Schedule a Demo
The benefit menu
What Way+ can add to your membership.
Car wash subscriptions offer discounts on car washes. Car wash memberships bundle multiple valuable benefits to motivate your customers to remain active. Benefits include cash back on gas, parking and maintenance. They also include time-earned rewards like a free oil change. And peace of mind benefits including roadside assistance. Packages can include:
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Free roadside assistance
Towing, jump start, lockout, flat tire, fuel delivery and winch out.
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Free breakdown towing
Towing if your car breaks down.
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Gas savings
Up to 50¢/gal, with an optional gas accelerator.
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Free oil change
One free oil change every year.
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Glass breakage protection
Glass coverage and other protection benefits.
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Mechanics hotline
An unlimited mechanics hotline for any car question.
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$5000 AD&D insurance
Up to $5,000 in coverage for a covered accidental death or serious injury.
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10% off parking purchases
Member rates on Way's parking network.
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100-point inspection
A free annual 100 point inspection.
Build your own package
Your wash, your package.
Way+ allows you to craft the benefits package that you feel best meets the needs of your customers. Or offer several packages, including premium offerings for your best car wash plans.
The value logic
The membership playbook the big brands use.
Amazon Prime members do not stay for the shipping discount. They stay because the membership pays for itself in ways they use every week. Way+ brings the same logic to your wash. A member saving at the pump twice a month with a free oil change banked for the spring stays a member because your program benefits are too valuable to give up.
OPERATOR’S VIEW
How Way+ shows up in your plans.
You choose which plans carry Way+ and which benefits each package includes. Members activate their savings in the Way app, and your dashboard shows who has activated and which benefits are getting used. With the Way+ benefits, there is no inventory to manage or partner contracts to negotiate. Just more repeat members.
FREQUENTLY ASKED QUESTIONS
Way+ FAQ
Can I choose which benefits my members get?
Yes. Way+ is a menu. You build the package that fits your customers and your economics, and set richer packages on higher tiers if you want the upgrade path. Benefit line items are finalized with our partner marketing team during onboarding.
Who pays for the benefits?
Each benefit line has a cost, and you build the package that makes sense for your margins. Your specialist will walk through package pricing in the demo.
Do my members need the Way app to use the benefits?
Members join your club at the lane with no app at all. The Way app is where the Way+ savings live, so members activate it to use their benefits.