{"id":4059,"date":"2026-09-30T05:29:32","date_gmt":"2026-09-30T05:29:32","guid":{"rendered":"https:\/\/www.way.com\/business\/insights\/\/"},"modified":"2026-10-01T05:59:14","modified_gmt":"2026-10-01T05:59:14","slug":"choosing-right-car-wash-software","status":"publish","type":"insights","link":"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/","title":{"rendered":"How to choose the right car wash software"},"content":{"rendered":"<p><span data-contrast=\"auto\">It\u2019s a busy Saturday. Your attendants are answering questions about membership plans, the line is getting longer, and then a pay station decides to stop cooperating. Every minute it\u2019s down just means more cars are waiting.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Then Tuesday comes around, and things are slower. But you\u2019re trying to figure out which members might be close to canceling. These are the kinds of situations your car wash software should help you handle.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But with so many options out there, how do you know which one is actually right for your wash? Here\u2019s what to look for so you\u2019re not stuck with the wrong software when you need it the most.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">Start with your goals<\/h2>\n<p><span data-contrast=\"auto\">Before you even start comparing car wash software, you have to think about where you want your wash to be a year from now. Are you trying to grow your memberships or open another location?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Knowing what you\u2019re trying to accomplish in the long run makes it much easier to figure out which features actually matter to you. Don\u2019t just think about what you need today. You\u2019re investing in software that you\u2019ll hopefully be using for years. So, when your wash grows, can the system grow with you?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">Look for these core features<\/h2>\n<p><span data-contrast=\"auto\">Every car wash has different needs, but there are a few features worth paying close attention to.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Point of sale (POS)<\/strong>:<\/span><span data-contrast=\"auto\"> Your customers should experience a fast and reliable checkout. It\u2019s even better if they can pay from their phones without having to download an app.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>License plate recognition (LPR)<\/strong>: When your system can recognize a returning customer as they pull in, your attendants can have more personal interactions. They already know who the customer is and what service they usually go for.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Membership management<\/strong>:<\/span><span data-contrast=\"auto\"> Signing up should be simple for both your team and your customers. Billing should also happen automatically, without someone on your staff having to keep track of it manually.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Marketing<\/strong>:<\/span><span data-contrast=\"auto\"> Look for tools that let you send promotions and alerts, identify members who may be about to leave, and run win-back campaigns. The goal is to market based on what your customers are actually doing, rather than sending the same offer to everyone.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Reporting<\/strong>:<\/span><span data-contrast=\"auto\"> If your team is still pulling numbers from multiple spreadsheets, you\u2019re probably not getting the full picture. Look for a dashboard that brings together things like monthly revenue, services sold, your most popular services, new customers, and employee performance.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">Make sure it works with your current setup<\/h2>\n<p><span data-contrast=\"auto\">The last thing you want is to buy new software and then discover that it doesn\u2019t work well with the systems you already use.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Find out whether the software can work with your existing tunnel controls and back-office systems, or whether you\u2019ll need to replace them. Ask what you\u2019ll need in terms of hardware, how much it costs, who handles installation, and what happens when something goes wrong after it\u2019s live.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">Make sure your team can actually use it<\/h2>\n<p><span data-contrast=\"auto\">A system can have every feature in the world and still be a bad fit if your team finds it frustrating to use.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Your attendants need a simple interface that tells them what they need to know when a car pulls up. Your operations team may need a bigger-picture view of the tunnel and alerts when something needs attention. You need to be able to see what\u2019s happening across your business.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The right <a href=\"https:\/\/www.way.com\/business\/car-wash-software\/\"><strong>car wash software<\/strong><\/a> should give each person access to the information they need without overwhelming them with everything else.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">Look at the total cost<\/h2>\n<p><span data-contrast=\"auto\">Software pricing can get complicated pretty quickly. Ask about setup and onboarding fees, hardware, payment processing, marketing or LPR add-ons, contract length, and cancellation fees.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Also, if you\u2019re paying separately for a POS, CRM, and marketing platform, a system that has them all could cost less and be easier to manage.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">Don\u2019t overlook onboarding and security<\/h2>\n<p><span data-contrast=\"auto\">Even great software can become a headache if the switch goes poorly.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Before signing anything, ask how long implementation usually takes, how your existing customer data will be migrated, and who handles the hardware installation and staff training.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Security matters just as much. Your system will be handling sensitive customer information, including payment details, so ask how that data is protected. Look for things like PCI DSS compliance, encryption both in transit and at rest, independent security attestations such as SOC 2, and clear terms explaining how your customer data is handled and protected.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\">Where Way Car Wash fits<\/h3>\n<p><span data-contrast=\"auto\">If you\u2019re looking for all of these things in one place, take a look at Way Car Wash. It combines POS, license plate recognition, membership management, reporting, and marketing automation, so you don\u2019t need multiple systems.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Champs Car Wash in Visalia, California, had a common problem: customers were signing up for the membership discount but weren\u2019t sticking around for long.\u00a0After switching to Way, the team could recognize members as they arrived and give those members benefits they could use between visits. According to Brett Clarkson, Leader at Champs Car Wash, \u201c<\/span><span data-contrast=\"auto\">Slowing the churn, membership retention, customer satisfaction. That\u2019s what Way brings to the table.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Want to see what it could look like for your wash? <\/span><a href=\"https:\/\/www.way.com\/business\/car-wash-software\/schedule-demo\/\"><span data-contrast=\"none\">Book a demo<\/span><\/a><span data-contrast=\"auto\"> and see what Way can do for you.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a busy Saturday. Your attendants are answering questions about membership plans, the line is getting longer, and then a pay station decides to stop cooperating. Every minute it\u2019s down just means more cars are waiting.\u00a0 Then Tuesday comes around, and things are slower. But you\u2019re trying to figure out which members might be close&hellip; <a class=\"more-link\" href=\"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/\">Continue reading <span class=\"screen-reader-text\">How to choose the right car wash software<\/span><\/a><\/p>\n","protected":false},"featured_media":4060,"template":"","insights_category":[84],"class_list":["post-4059","insights","type-insights","status-publish","has-post-thumbnail","hentry","insights_category-car-wash","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to choose the right car wash software - Business<\/title>\n<meta name=\"description\" content=\"Choosing car wash software? Learn which features matter most, as well as pricing and security questions to ask.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose the right car wash software - Business\" \/>\n<meta property=\"og:description\" content=\"Choosing car wash software? Learn which features matter most, as well as pricing and security questions to ask.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T05:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.way.com\/business\/wp-content\/uploads\/2026\/10\/choosing-right-car-wash-software.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/insights\\\/car-wash\\\/choosing-right-car-wash-software\\\/\",\"url\":\"https:\\\/\\\/www.way.com\\\/business\\\/insights\\\/car-wash\\\/choosing-right-car-wash-software\\\/\",\"name\":\"How to choose the right car wash software - Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/insights\\\/car-wash\\\/choosing-right-car-wash-software\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/insights\\\/car-wash\\\/choosing-right-car-wash-software\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.way.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/choosing-right-car-wash-software.png\",\"datePublished\":\"2026-09-30T05:29:32+00:00\",\"dateModified\":\"2026-10-01T05:59:14+00:00\",\"description\":\"Choosing car wash software? Learn which features matter most, as well as pricing and security questions to ask.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/insights\\\/car-wash\\\/choosing-right-car-wash-software\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.way.com\\\/business\\\/insights\\\/car-wash\\\/choosing-right-car-wash-software\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/insights\\\/car-wash\\\/choosing-right-car-wash-software\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.way.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/choosing-right-car-wash-software.png\",\"contentUrl\":\"https:\\\/\\\/www.way.com\\\/business\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/choosing-right-car-wash-software.png\",\"width\":1672,\"height\":941,\"caption\":\"car wash attendant using car wash software\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/insights\\\/car-wash\\\/choosing-right-car-wash-software\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.way.com\\\/business\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\\\/\\\/www.way.com\\\/business\\\/insights\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to choose the right car wash software\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/#website\",\"url\":\"https:\\\/\\\/www.way.com\\\/business\\\/\",\"name\":\"Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.way.com\\\/business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/#organization\",\"name\":\"Business\",\"url\":\"https:\\\/\\\/www.way.com\\\/business\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.way.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/way-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.way.com\\\/business\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/way-logo-1.png\",\"width\":84,\"height\":24,\"caption\":\"Business\"},\"image\":{\"@id\":\"https:\\\/\\\/www.way.com\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to choose the right car wash software - Business","description":"Choosing car wash software? Learn which features matter most, as well as pricing and security questions to ask.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/","og_locale":"en_US","og_type":"article","og_title":"How to choose the right car wash software - Business","og_description":"Choosing car wash software? Learn which features matter most, as well as pricing and security questions to ask.","og_url":"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/","og_site_name":"Business","article_modified_time":"2026-10-01T05:59:14+00:00","og_image":[{"width":1672,"height":941,"url":"https:\/\/www.way.com\/business\/wp-content\/uploads\/2026\/10\/choosing-right-car-wash-software.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/","url":"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/","name":"How to choose the right car wash software - Business","isPartOf":{"@id":"https:\/\/www.way.com\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/#primaryimage"},"image":{"@id":"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/#primaryimage"},"thumbnailUrl":"https:\/\/www.way.com\/business\/wp-content\/uploads\/2026\/10\/choosing-right-car-wash-software.png","datePublished":"2026-09-30T05:29:32+00:00","dateModified":"2026-10-01T05:59:14+00:00","description":"Choosing car wash software? Learn which features matter most, as well as pricing and security questions to ask.","breadcrumb":{"@id":"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/#primaryimage","url":"https:\/\/www.way.com\/business\/wp-content\/uploads\/2026\/10\/choosing-right-car-wash-software.png","contentUrl":"https:\/\/www.way.com\/business\/wp-content\/uploads\/2026\/10\/choosing-right-car-wash-software.png","width":1672,"height":941,"caption":"car wash attendant using car wash software"},{"@type":"BreadcrumbList","@id":"https:\/\/www.way.com\/business\/insights\/car-wash\/choosing-right-car-wash-software\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.way.com\/business\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/www.way.com\/business\/insights\/"},{"@type":"ListItem","position":3,"name":"How to choose the right car wash software"}]},{"@type":"WebSite","@id":"https:\/\/www.way.com\/business\/#website","url":"https:\/\/www.way.com\/business\/","name":"Business","description":"","publisher":{"@id":"https:\/\/www.way.com\/business\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.way.com\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.way.com\/business\/#organization","name":"Business","url":"https:\/\/www.way.com\/business\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.way.com\/business\/#\/schema\/logo\/image\/","url":"https:\/\/www.way.com\/business\/wp-content\/uploads\/2025\/08\/way-logo-1.png","contentUrl":"https:\/\/www.way.com\/business\/wp-content\/uploads\/2025\/08\/way-logo-1.png","width":84,"height":24,"caption":"Business"},"image":{"@id":"https:\/\/www.way.com\/business\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.way.com\/business\/wp-json\/wp\/v2\/insights\/4059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.way.com\/business\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/www.way.com\/business\/wp-json\/wp\/v2\/types\/insights"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.way.com\/business\/wp-json\/wp\/v2\/media\/4060"}],"wp:attachment":[{"href":"https:\/\/www.way.com\/business\/wp-json\/wp\/v2\/media?parent=4059"}],"wp:term":[{"taxonomy":"insights_category","embeddable":true,"href":"https:\/\/www.way.com\/business\/wp-json\/wp\/v2\/insights_category?post=4059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}