{"id":352,"date":"2024-02-14T07:13:28","date_gmt":"2024-02-14T07:13:28","guid":{"rendered":"https:\/\/www.way.com\/news\/?p=352"},"modified":"2025-09-08T07:19:38","modified_gmt":"2025-09-08T07:19:38","slug":"jeannie-assimos-on-positionals-optimize-podcast","status":"publish","type":"post","link":"https:\/\/www.way.com\/news\/jeannie-assimos-on-positionals-optimize-podcast\/","title":{"rendered":"Jeannie Assimos on Positional\u2019s Optimize Podcast"},"content":{"rendered":"<p data-start=\"307\" data-end=\"729\">Jeannie Assimos, Head of Content and Communications at Way, joins host Nate Matherson for episode 37 of Optimize. They dig into what makes content win in search and earn links, why authenticity and human voices convert, and how Jeannie scaled Way\u2019s blog program from ~40k to 1.6M monthly visitors with rigorous keyword research, contributor networks, and a 300\u2013400 posts\/month publishing motion. The conversation also covers repurposing, the role of visuals and video, and how News SEO differs from traditional evergreen strategy.<\/p>\n<p data-start=\"731\" data-end=\"748\"><strong data-start=\"731\" data-end=\"746\">Watch here:<\/strong><\/p>\n<ul data-start=\"749\" data-end=\"839\">\n<li data-start=\"749\" data-end=\"839\">\n<p data-start=\"751\" data-end=\"839\"><a class=\"decorated-link\" href=\"https:\/\/www.youtube.com\/watch?v=aoxbFT8cqA4\" target=\"_new\" rel=\"noopener\" data-start=\"751\" data-end=\"837\">YouTube \u2013 Optimize with Jeannie Assimos<\/a><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Jeannie Assimos, Head of Content and Communications at Way, joins host Nate Matherson for episode 37 of Optimize. They dig into what makes content win in search and earn links, why authenticity and human voices convert, and how Jeannie scaled Way\u2019s blog program from ~40k to 1.6M monthly visitors with rigorous keyword research, contributor networks,&hellip; <a class=\"more-link\" href=\"https:\/\/www.way.com\/news\/jeannie-assimos-on-positionals-optimize-podcast\/\">Continue reading <span class=\"screen-reader-text\">Jeannie Assimos on Positional\u2019s Optimize Podcast<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-way-in-the-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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