How SVG Motors Increased Customer Loyalty by 26% with Way+
SVG Motors partnered with Way, the leading car services platform, to redefine dealership engagement and repeat service visits. With Way+ benefits integrated into their offering, they saw measurable growth in customer satisfaction, brand interaction, and long-term loyalty.
26% Increase Return Rate to Service Bay
40% More Customer Interactions Monthly
Higher Service Bay Revenue
Challenge
Cox Automotive data shows that only 17% of customers return to the same service bay post-purchase. This drop-off results in missed revenue and lost long-term customer relationships.
Solution
SVG Motors partnered with Way to integrate Way+, a subscription-based benefits platform that makes it easier and more rewarding for customers to return.
Table of Contents
Challenge
Cox Automotive data shows that only 17% of customers return to the same service bay post-purchase. This drop-off results in missed revenue and lost long-term customer relationships.
Solution
SVG Motors partnered with Way to integrate Way+, a subscription-based benefits platform that makes it easier and more rewarding for customers to return.
Industry
Auto Dealerships
Company Size
Multi-location
Location
Ohio
The Challenge: Low Repeat Service Visits Across Dealerships
Dealerships typically see just 17% of customers return to the same service bay for ongoing maintenance, leaving significant revenue and loyalty on the table. (Cox Automotive)
Solution
SVG motors partnered with Way to integrate Way+, a member benefits program designed to reduce monthly car expenses and improve long term engagement.
Key Takeaways
- 26% increase return rate- significantly higher than the 17% industry average
- Way+ users interact 40% more frequently with the dealer brand
- Annual customer savings of $300 increases satisfaction and ongoing maintenance loyalty
- Increased likelihood of future car purchases from the same dealership
Why SVG Motors Chose Way
SVG viewed Way+ as a tool not just for perks, but for business growth.
- More Visits, More Revenue: Way+ customers return more often, boosting service profits.
- Stronger Brand Loyalty: Frequent interactions mean more trust and deeper relationships.
- Longer Customer Lifecycle: Customers are more likely to return for their next vehicle.
"Since adopting Way+, we've seen a measurable increase in customer visits to our service bays and higher satisfaction levels across the board. Way+ has not only driven revenue but strengthened our brand's connection with customers."
Why This Matters
- Competing solely on price will lead to customers going after a better deal.
- If there are no ongoing perks, service bays may sit empty.
- Staying top of mind with customers could mean repeat business.
Way+ Benefits
- Cashback on Gas
- Discounts on Car Washes
- Repair and Maintenance services and support
- Average Customer Savings: $300/year