Question

What are the 10 things driving a Subaru say about you?  

It is curious to find that driving a Subaru says 10 things about you, such as your love for cars, your loyalty, your love for the outdoors, your commitment to safety, your affinity for dogs, etc.

You love your car.  

Subaru’s hugely successful campaign stemmed from the fact that when asked how they felt about their vehicles, most Subaru owners responded with an emotional response, not a practical one: it was love.  

Your car loves you (and your community) back.  

The Subaru Love Promise involves dealerships giving back to their communities in a variety of ways and tapping into the causes that mean a lot to their drivers. The brand stands for causes like the environment, animal welfare, education, and hunger relief. In the past 17 years, Subaru has donated more than $340 million to charity. That’s something to swoon over.  

You’re loyal.  

JD Power ranks Subaru second after Honda in the mass market SUV segment, with the highest number of loyal customers.  

You’re outdoorsy.  

All-wheel-drive Subaru is an outdoor person’s dream. “Rugged individualists” have been among the company’s target demographics for decades, long before it was cool to wear Patagonia as streetwear.  

Your back seat smells like a dog.  

Subaru drivers are pet people. Subaru’s Love Promise includes a “Subaru Loves Pets” initiative, which involves adoption events and providing shelters with supply kits.

Safety matters—but so does driving in luxury. 

Subaru frequently scores top marks in safety ratings, something its owners are pretty proud of. Advanced architecture called the “Subaru Global Platform” and new interactive technology allow for safer rides and better accident prevention. 

It also includes heated steering wheels, plenty of cabin room, and an advanced infotainment system. Let’s not overlook the Subaru DriverFocus Distraction Mitigation System, either. Your car can remember up to five driver preferences, from seat position to climate settings to mirror positioning. So even if you rotate drivers on your cross-country road trip, everyone gets to drive in ultimate comfort.

You’re not afraid of snowstorms.  

Colder climate Subaru drivers love the control they have on snowy roads, thanks to good road clearance and Symmetrical All-Wheel Drive. And the Outback now has heated rear seats, ensuring your passengers will lay off the backseat driving and just nap through the blizzard.  

You’re getting older. Or you’re good at planning ahead.  

A study by Anchor Subaru suggests that the median age for Subaru owners is 50. AAA listed the Subaru Forester as one of the best vehicles for older drivers, citing its accessibility, visibility, ease of use, and high safety rating.  

You’re a lesbian.  

In the mid-to-late ‘90s, a study conducted by Subaru discovered that lesbians were four times more likely than other consumers to buy a Subaru. They loved the size, dependability, and how the vehicles “fit their active, low-key lifestyle.”  

You are a liberal.  

According to market research by YouGov, the percentage of liberals driving a Subaru is more than that of conservatives. The research had found that 28% of liberals choose Subaru against only 16% conservatives.