Way for

Insurance Agencies

Insurance agencies need programs that customers engage with, and Way supports that by providing practical, everyday automobile services that drive continued interaction. Our partners benefit from improved retention while preserving operational efficiency, without increasing workload or process demands.

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What working with Way looks like

Reduce churn by delivering value beyond claims

Client interaction fades after policy purchase. Way restores engagement through everyday vehicle services that keep agencies relevant and support retention.

Move beyond price-based competition

Price-based competition pressures commissions and limits differentiation. Way enables agencies to stand out through vehicle services that extend value beyond price.

Build stronger relationships and revenue paths

Revenue tied only to commissions limits growth and stability. Integrations like Way+ create new earning opportunities through expanded customer engagement.

Trusted by industry leaders

Grow Grow revenue beyond commissions

Agencies often rely heavily on carrier commissions, leaving revenue exposed to rate changes and pricing pressure. Way diversifies income by connecting your program to everyday vehicle services, which creates new earning opportunities while strengthening engagement without added complexity.

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Keep clients engaged between renewals

Customer interaction often drops after policy purchase, making retention more price-driven at renewal. But agencies can stay visible by offering practical vehicle services that customers use regularly. Way helps reinforce value, build loyalty, and support consistent renewals.

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Features

Change with

More Savings, More Loyalty

Exclusive discounts keep policyholders coming back.

Expanded Reach

Tap into millions of engaged Way users actively managing their car needs.

Bundled Offers

Bundled offers (parking, car wash, EV charging) keep customers engaged beyond insurance.

Boosted Retention & Satisfaction

Happier customers, longer relationships.

Deliver modern engagement without new infrastructure

Delivering digital-first experiences often demands costly tools and systems. Way's integrated engagement channels aligned with customer behavior help agencies modernize interactions, expand reach, and stay competitive without major technology changes.

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Built for portfolio stability

Grow policyholder loyalty. Expand non-interest revenue.

Auto Refinance

Parking

Car Wash

Way+

Gas

Insurance

Mileage Tracker

Repair

Auto Refinance

Parking

Car Wash

Way+

Gas

Insurance

Mileage Tracker

Repair

This isn’t about changing risk.

It’s about improving outcomes around the policy.

Retention is built between claims

Hear from our trusted partners on how we create everyday policyholder experiences that deliver value for agencies.

We are in the business of risk management, and every day, you’d take a loss avoided over a loss incurred. Unlike the homeowner’s insurance market, as an auto insurer, the property we insure can be moved out of harm’s way. This [Way program] is a no-brainer for the customer and all sides involved – everyone wins.

Sean Albert,

Chief Operating Officer at CURE

Partnering with Way has boosted customer satisfaction and eliminated complaints we had with our previous Roadside provider. Customers like tracking their tow trucks in the app, and our agents find it easy to offer Way+. Attachment rates have gone up. Overall, it’s been a great partnership with better retention, strong conversion, and a seamless experience for both our team and our customers.

Hayden McCalman,

CEO of Harbor Insurance

Price competition shouldn’t define your value

Traditional insurance models prioritize efficiency, which limits meaningful differentiation. Way expands agency value by integrating practical vehicle services that strengthen engagement, improve retention, and support growth.

Features