Our Experts
Our contributors are seasoned professionals and domain specialists who bring real working knowledge to every article, analysis, and guide they produce. No generalists, only people who have done the work.
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Keith Reinbolt is Senior Director of Product Marketing at Way, with go-to-market experience built at Uber, Scoutbee, and Upshift, where he led marketing and growth for AI-powered marketplaces and mobility subscription products. A University of California, Berkeley graduate based in San Francisco, he is a recognized voice on how car ownership platforms like Way turn insurance and benefits programs into everyday value drivers actually use.
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Adam Hardt is the VP of Way+, the consumer benefits platform for car-related services. His career spans mobile marketing, digital marketing, and affinity partnerships across both consumer and B2B categories. A University of Wisconsin-Madison graduate, he is a recognized expert in connected car technology and the auto benefit programs, including insurance and roadside protection that keep drivers covered.
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Dr. Nagappan Arunachalam is the Chief Product Officer at Way. He holds a doctorate from the University of Liverpool and is a recognized expert in insurance and catastrophe mitigation partnerships, including Way's work with carriers like Travelers, that protect drivers and their vehicles before storms hit.
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Rohit Krishna is VP of Car Wash at Way, one of the company's longest-tenured leaders, having spent years building the car wash business from the ground up. A Santa Clara University graduate, he is a recognized voice on customer data, loyalty, and automation in car wash retention, sharing his perspective on industry podcasts including Carwash.com's.
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Arnold Gold is EVP Way Repair at Way, with a career in automotive call center and SaaS operations that includes co-founding and leading four of the industry's top five automotive service call center operations, at companies including ALLDATA/AutoZone, Identifix, Advance Auto Parts, and Motor Information Systems/Hearst. Over his career he has overseen more than two billion dollars in revenue, and is a recognized expert in repair and maintenance technology and customer retention.
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Mark Thomas is EVP Marketing at Way and a Silicon Valley native with deep marketing experience from years at Apple, Nokia, and Cisco. He is a published author and a recognized expert in membership retention and growth for the car wash industry.
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Bhumi Bhutani is Co-Founder of Way, an official member of the Forbes Business Council, and a National Parking Association 40 Under 40 award recipient. A graduate of the London School of Economics and Political Science, she has spoken at Web Summit and been featured in the Silicon Valley Business Journal and The Fintech Times, and is a recognized expert in parking technology and the strategic partnerships that power Way's platform.
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Eric Buckner is Senior Director of Auto Repair and Maintenance at Way, with more than 15 years in product management building digital products for brands including AARP, Pampered Chef, Sears, and Redbox. A DePaul University graduate, he is a recognized expert in building the partner networks and digital tools that power Way's repair shop network.
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Aman Chheda is VP of Parking at Way, where he owns the full P&L for the airport, city, and cruise parking verticals. A graduate of Hult International Business School, he is a recognized expert in parking operations and the business growth strategies behind Way's parking network.
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