Way for

Fintech

Way supports fintech platforms to deliver smarter financial experiences by integrating everyday mobility perks and value-added services that elevate user engagement, strengthen loyalty, and open new monetization opportunities.

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What working with Way looks like

Trust is built in the real world

Fintechs win trust by showing up when it matters. Everyday automotive services reinforce reliability and long-term usage beyond transactions alone.

Differentiate beyond features

Standing out in fintech isn’t about more tools. Integrating parking, maintenance, and EV charging services creates tangible differentiation customers can see and feel.

Fix retention at the habit level

Retention isn’t solved with notifications or discounts. High-frequency, low-friction use cases make users return, driving stickiness without heavy incentives.

Trusted by industry leaders

Raise ARPU without raising costs

Layer in practical, high-frequency services that users rely on every day. These embedded experiences drive more transactions, improve cross-sell efficiency, and increase the revenue you earn from each active user. Low-cost, high-impact additions help you improve cross-sell performance.

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Reduce drop-off between financial events

Most customers interact with banks only at key moments. Adding everyday services keeps relationships warm during long gaps between loans, renewals, and major transactions.  For many customers, months can pass between meaningful banking interactions, increasing the risk of silent churn.

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Features

Change with

More Savings, More Loyalty

Exclusive discounts keep customers coming back.

Expanded Reach

Tap into millions of engaged Way users actively managing their car needs.

Wide Carrier Network

Partnered with multiple trusted insurance carriers

Bundled Offers

Bundled offers (parking, car wash, EV charging) keep customers engaged beyond finance.

Boosted Retention & Satisfaction

Happier customers, longer relationships.

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Build defensibility into the platform layer

Everyday services such as parking, EV charging, car wash and gas increase how often and how deeply the platform is exercised. Over time, this compounds integration strength and raises the cost of replacement without expanding your fintech's core infrastructure.

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