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Way for

Insurance

Insurance companies want products that customers stay with, and Way makes that possible by giving policyholders meaningful, everyday savings that encourage continued engagement. Our insurance partners see 20% higher retention, all without any additional operational overhead.

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What working with Way looks like

Reduce churn by giving value outside of claims

Reduce churn by giving value outside of claims

Keep customers engaged beyond claims and renewals with everyday auto services that add real value.

Break out of price competition

Break out of price competition

Stand out in a price-driven market by integrating parking, washes, and maintenance into your coverage.

Create stickier relationships and new income

Create stickier relationships and new income

Enhance satisfaction and unlock new profit streams with seamless, low-cost Way+ integrations.

Trusted by industry leaders

Grow revenue where other carriers rarely look

Traditional insurance engagement happens once a year. Way turns it into weekly value moments. Each interaction becomes an opportunity to build loyalty and create profitable, non-claim touchpoints. Customers feel the benefit immediately. Carriers gain a new line of income, improved retention, and a product that stands out in a market where most offerings look identical.

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Retain more policyholders without increasing service costs

We know carriers is not just about “member happiness". It's about reducing churn because retention impacts topline premium, LTV and agent/broker performance. Way gives carriers weekly customer touchpoints to keep policyholders engaged without the carrier lifting a finger.

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Features

Change with

More Savings, More Loyalty

Exclusive discounts keep policyholders coming back.

Expanded Reach

Tap into millions of engaged Way
users actively managing their car needs.

Bundled Offers

Bundled offers (parking, car wash, EV charging) keep customers engaged beyond insurance.

Boosted Retention & Satisfaction

Happier customers, longer relationships.

+44%
+35%
Brand Engagement
+20%
+15%
Increased Revenue
+30%
+25%
Customer Retention
$534/year
$534
Customer Savings

Turn everyday driver spending into carrier revenue

Drivers spend thousands each year on mobility, but carriers don’t capture any of it. Way lets insurers tap into this spend and convert everyday driving needs into incremental revenue + daily brand visibility.

See how it works →

Built for portfolio stability

Grow policyholder loyalty. Expand non-interest revenue.

Auto Refinance
Auto Refinance
Parking
Parking
Car Wash
Car Wash
Way+
Way+
Gas
Gas
Insurance
Insurance
EV
EV
Mileage Tracker
Mileage Tracker
Repair
Repair
Auto Refinance
Auto Refinance
Parking
Parking
Car Wash
Car Wash
Way+
Way+
Gas
Gas
Insurance
Insurance
EV
EV
Mileage Tracker
Mileage Tracker
Repair
Repair

This isn’t about changing risk.

It’s about improving outcomes around the policy.

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Hand Holding Phone

Retention is built between claims

Hear from our trusted partners on how we create everyday policyholder experiences that deliver value for carriers.

Partnering with Way has boosted customer satisfaction and eliminated complaints we had with our previous Roadside provider. Customers like tracking their tow trucks in the app, and our agents find it easy to offer Way+. Attachment rates have gone up. Overall, it’s been a great partnership with better retention, strong conversion, and a seamless experience for both our team and our customers.

Hayden McCalman

Hayden McCalman

CEO of Harbor Insurance.

After they take care of their families and homes, the next big thing people want to protect during severe weather is the special vehicle that means so much to them. Hagerty is excited to have a solution for our members during a stressful time.

James McBride,

James McBride,

CEO of Connects Federal Credit Union.

Offering the Way+ membership to our Credit Union partners is another way that the IWS mission of “People First, Products that Work” improves the financial well-being of credit union members. By offering Way+, we provide Credit Unions an innovative way to help members cut costs and make car ownership expenses more manageable.

Eric Wikander

Eric Wikander

President at IWS.

Our mission is to provide financial advantages for our members, and the partnership with Way fulfills that promise. We saw great synergy between our two companies and believe members will find maximum value and financial relief from the solutions Way is offering.

Bill Clancy

Bill Clancy

Vice President of Consumer Lending of Advia Credit Union

Most carriers compete on price

Most insurance solutions were built for efficiency. We’re building the ecosystem that redefines value and drives sustained growth.

Features

Others

Gas Discounts

Help policyholders save at partner fuel stations while reinforcing everyday value from their insurance plan.

Up to 25¢/gal

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Car Wash Savings

Offer policyholders nationwide car wash savings that strengthen everyday benefits tied to policy benefits.

10%

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Free AD&D Insurance

Provide complimentary accidental death & dismemberment coverage to policyholders..

Checkmark
Checkmark

Auto Glass Protection

Offer members $100 toward glass repair, creating tangible protection add-ons within insurance bundles.

$100

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Roadside Discounts

Extend value through emergency roadside assistance savings, adding to insurance bundles.

Checkmark
Checkmark

Be present when customers don’t have a claim

Offer practical, daily benefits that keep your brand top-of-mind.

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OUR MEDIA PRESENCE

Business Insider
HuffPost
Engadget
USA Today
BuzzFeed
Inc.
Forbes
TechCrunch
CNN

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10M+ Customers Served
200+ Valued Partners
$320M+ Millions Saved
Thank You

Thank you for your interest in Way!

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Read our Case Studies