Credit Unions
Way helps credit unions offer smarter auto loan, bundled car services, and everyday savings that boost member loyalty and generate new non-interest income, all without additional effort.
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What working with Way looks like
Increase member growth
Use everyday auto services as a gateway to attract new members and strengthen your lending funnel.
Boost engagement metrics
Deliver value-added digital experiences that keep members active and your portfolio healthy.
Drive measurable revenue
Generate consistent non-interest income while positioning your credit union as modern and member-first.
Trusted by industry leaders
Attract new members with relevant, value-driven offers
Show potential members greater value by using everyday auto services as a door-opener. We help you show up where potential members are already looking- auto loans, refinancing, or bundled perks like car washes and oil changes, giving them a reason to choose you.
Read how it works →Keep current members happy with exciting, new benefits
With Way+, our premium offering, you can:
Improve member retention and increase wallet share.
Generate new revenue without adding financial risk.
Compete effectively with digital-first banks and FinTech companies.
Features
Change with
More Savings, More Loyalty
Exclusive discounts keep members coming back.
Expanded Reach
Tap into millions of engaged Way users actively managing their car needs.
Wide Network
Partnered with multiple trusted credit unions.
Bundled Offers
Bundled offers (parking, car wash, EV charging) keep customers engaged beyond finance.
Boosted Retention & Satisfaction
Happier customers, longer relationships.
Turn everyday member needs into everyday returns
Strengthen your business strategy with everyday auto services that drive loyalty and retention. Parking, gas, car wash, and protection benefits help convert daily member activity into measurable growth.
See how it works →Build impact your leadership can measure
Grow member loyalty. Expand non-interest revenue.
This isn’t about lending.
It’s about proving your credit union can lead, before someone else does.
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Turning everyday members into lifetime believers
Let's create experiences that move beyond the member account - experiences that matter and will be remembered by members.
Sea Air Federal Credit Union is dedicated in providing opportunities to keep auto rates low and maximizing value on an array of auto ownership related expenses, from gas and EV chargers to parking. We are looking forward to our new partnership with Way that will expand these opportunities.
This partnership represents a major step forward in enhancing value for our members. By having Way+ travel with every auto loan’s GAP policy, our members gain immediate access to both exclusive car savings and comprehensive protection services, while the credit union benefits from incremental revenue. It’s a win-win for everyone.
Offering the Way+ membership to our Credit Union partners is another way that the IWS mission of “People First, Products that Work” improves the financial well-being of credit union members. By offering Way+, we provide Credit Unions an innovative way to help members cut costs and make car ownership expenses more manageable.
Our mission is to provide financial advantages for our members, and the partnership with Way fulfills that promise. We saw great synergy between our two companies and believe members will find maximum value and financial relief from the solutions Way is offering.
We're built for what's next
Most finance tools were built to maintain.
We’re building the ecosystem that multiplies growth.
Features
Others
Gas Discounts
Help members save at partner fuel stations while reinforcing everyday value from their Credit Union membership.
Up to 25¢/gal
Car Wash Savings
Offer members nationwide car wash savings that strengthen everyday benefits tied to Credit Union partnerships.
10%
Free AD&D Insurance
Provide complimentary accidental death & dismemberment coverage to members.
Auto Glass Protection
Offer members $100 toward glass repair, creating tangible protection add-ons within Credit Union loan or insurance bundles.
$100
Roadside Discounts
Extend value through emergency roadside assistance savings, adding to Credit Union member benefits.
Turn member trust into measurable growth
Add everyday benefits for members and grow your bottom line.
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