Way for

Banks

Banks remain heavily dependent on lending despite owning the primary relationship. By enabling participation in everyday, non-credit spend, Way helps banks stabilize cash flows, and grow margin-positive income.

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What working with Way looks like

Loyalty is won daily

Loyalty is won daily

Customers stay loyal because of habit, not products. High-frequency automotive benefits create daily reasons to engage with your bank.

Volume follows relevance

Volume follows relevance

When your bank shows up in everyday spend, transaction volume rises organically. No rate chasing. No margin pressure.

Relationships scale revenue

Relationships scale revenue

Consistent activity deepens trust, expands product adoption, and opens the door to higher-value commercial opportunities.

Trusted by industry leaders

Capture revenue that currently sits outside your bank

With rising delinquencies and funding pressures on banks, diversifying your revenue base is critical.

Way helps banks integrate low‑cost, high‑value services such as parking, maintenance, and EV charging directly into their offerings, enabling new, frequent revenue streams beyond loans and deposits

Read how it works →

De-Risk revenue beyond lending

When lending slows, risk rises. By expanding into non-credit, everyday revenue streams, banks reduce balance-sheet exposure, smooth cash flows, and protect margins across economic cycles.

Learn more about Way+

Features

Change with

More Savings, More Loyalty

Exclusive discounts keep customers coming back.

Expanded Reach

Tap into millions of engaged Way
users actively managing their car needs.

Wide financial Network

Partnered with multiple trusted financial institutions.

Bundled Offers

Bundled offers (parking, car wash, EV charging) keep customers engaged beyond finance.

Boosted Retention & Satisfaction

Happier customers, longer relationships.

Learn more about Way+
+44%
+35%
Brand Engagement
+20%
+15%
Increased Revenue
+30%
+25%
Customer Retention
$534/year
$534
Customer Savings

Increase engagement between transactions

Offering value-added services ensures that clients remain engaged with your bank through essential, everyday services, even during times of financial uncertainty.

See how it works →

Build revenue outside the rate cycle

Differentiation comes from how often customers interact with you.

Auto Refinance
Auto Refinance
Parking
Parking
Car Wash
Car Wash
Way+
Way+
Gas
Gas
Insurance
Insurance
EV
EV
Mileage Tracker
Mileage Tracker
Repair
Repair
Auto Refinance
Auto Refinance
Parking
Parking
Car Wash
Car Wash
Way+
Way+
Gas
Gas
Insurance
Insurance
EV
EV
Mileage Tracker
Mileage Tracker
Repair
Repair

This isn’t just about banking.

It’s about proving your bank’s ability to stay ahead in a rapidly evolving market.

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Hand Holding Phone

The future doesn’t run on legacy

Most banking systems were built for stability. We’re building the future-ready ecosystem that drives growth.

Features

Others

Gas Discounts

Help customers save at partner fuel stations while reinforcing everyday value from their insurance plan.

Up to 25¢/gal

X

Car Wash Savings

Offer customers nationwide car wash savings that strengthen everyday benefits tied to policy benefits.

10%

X

Free AD&D Insurance

Provide complimentary accidental death & dismemberment coverage to customers.

X

Auto Glass Protection

Offer customers $100 toward glass repair, creating tangible protection add-ons within insurance bundles.

$100

X

Roadside Discounts

Extend value through emergency roadside assistance savings, adding to insurance bundles.

X

Banking alone isn’t enough to stay present daily

The more often customers interact with your brand, the harder it is to replace.

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OUR MEDIA PRESENCE

Business Insider
HuffPost
Engadget
USA Today
BuzzFeed
Inc.
Forbes
TechCrunch
CNN

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Schedule a meeting

Customers
10 M+ Customers Served
Partners
200+ Valued Partners
Dollar
$320 M+ Millions Saved

Let’s discuss

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Thank You

Thank you for your interest in Way!

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Read our Case Studies