Select Valet Parking Doubles Advance Bookings and Established Inventory Control with Way
Select Valet Parking, the largest valet operator at Boston Logan International Airport, was heavily reliant on drive-up traffic and had low online visibility. Without a strong pre-booking channel, the business struggled to maximize occupancy, especially during off-peak hours. That changed when they partnered with Way. By integrating with Way's platform and leveraging its yield optimization tools, Select Valet saw a fast lift in revenue, stronger inventory utilization, and dependable support during critical weather disruptions.
Increased Advance Bookings
90% Inventory Control
Operational Resilience in Crisis
The Challenge
Select Valet Parking primarily depended on drive-up traffic and had low online visibility, which resulted in less-than-optimal inventory utilization.
Solution
Way significantly improved their online visibility, doubled advance bookings, optimized pricing strategies, and delivered easy integration along with 24/7 support.
Table of Contents
The Challenge
Select Valet Parking primarily depended on drive-up traffic and had low online visibility, which resulted in less-than-optimal inventory utilization.
Solution
Way significantly improved their online visibility, doubled advance bookings, optimized pricing strategies, and delivered easy integration along with 24/7 support.
Industry
Airport parking
Company Size
Mid-sized local operator
Location
Boston
Reliance on Drive-Up Customers, Low Online Visibility
Before partnering with Way, Select Valet Parking relied heavily on drive-up traffic and a handful of listing platforms with limited visibility and minimal tech support. They faced consistent underutilization of spaces during off-peak hours/seasons and struggled to capture advance bookings online. With low online visibility and an disparate online strategy, Select Valet was missing opportunities to attract the right kind of traveler and maximize their inventory
The Solution: Digital Demand Management and Operational Partnership.
Way became a transformative partner, not just another booking channel. They delivered a full-service integration, from API setup to pricing strategy. Within a month, Select Valet saw a 100% increase in pre-booked occupancy. Today, Way powers nearly all of Select’s inventory with tools that adjust pricing, monitor capacity, and capture customer demand around the clock.
Both teams co-developed new pricing strategies, tested EV-only zones, and introduced dynamic offers like coupon codes. When a snowstorm shut down most competitors in winter, Way rerouted bookings in real time, pushed live communication updates, and helped Select absorb demand from nearby closed locations.
Results
- 100% increase in pre-booked occupancy
- 85–90% of inventory is now fulfilled through Way
- Real-time operational support during weather-related disruptions
- Long-term performance improvement through continuous collaboration
Why Select Valet Parking Chose Way
- Operational Understanding: Way wasn’t just another aggregator. They understood the operational complexity of running a valet business and focused on demand & supply management and service-model alignment.
- Technology & Speed: The tech stack demanded no operational lift for Select and offered quick API integration and strategic pricing automation. Way managed the entire integration and continues to offer on-call, proactive support.
- More Than a Partnership: Way provided consistent, high-touch support, was willing to jump on urgent calls, and co-created pilot programs to adapt to evolving market conditions.
Why This Matters
Parking operators often struggle to break through the noise of online platforms and inconsistent tech. Select Valet Parking turned to Way not just to get more bookings, but to build a channel that understood their business end-to-end. Through strong data sharing, operational experimentation, and weather-tested collaboration, Select Valet was able to grow and stay resilient in one of the most competitive airport markets in the U.S.