Key Responsibilities

• Customer-Centric Campaigns:
  • Identify customer pain points and ideate innovative solutions to enhance user experiences.
  • Develop and execute user-driven campaign strategies informed by ongoing insights.
  • Monitor and analyze email performance metrics, with a focus on audience segmentation, list ingestion, and automation accuracy.
  • Implement anomaly detection procedures to maintain email deliverability and operational continuity.
• Personalization at Scale:
  • Harness marketing automation, behavioral data, and ML-based techniques to craft highly personalized, scalable email marketing experiences.
• Experimentation & Optimization:
  • Design and implement iterative testing plans to improve campaign effectiveness continually.
  • Analyze trends and extract actionable insights to refine strategies and share learnings organization-wide.
• Data-Driven Growth:
  • Drive key performance metrics, including MQLs, SQOs, pipeline, and revenue.
  • Report performance metrics on a regular cadence and optimize campaigns to exceed targets.
• Cross-Functional Collaboration:
  • Build strong relationships with senior leaders across product, engineering, compliance, marketing, and partner teams to ensure alignment between email marketing and broader business goals.
  • Influence cross-functional roadmaps and strategies to integrate email marketing needs into product, marketing, and technical initiatives.

Qualifications

• Experience:
  • 10–15 years of expertise in email marketing, with at least 3 years in a leadership role.
  • Proven experience designing and executing data-driven email marketing strategies at scale.
• Technical Expertise:
  • In-depth understanding of email technology, including webhooks, APIs, and ETLs.
  • Strong ability to articulate and manage technical requirements with Product, Engineering, and Data Science teams.
• Analytical Acumen:
  • Advanced analytical skills to interpret data trends and derive actionable insights for continuous optimization.
  • Expertise in driving experimentation roadmaps to achieve measurable improvements.
• Industry Knowledge:
  • Deep understanding of the email landscape, including deliverability, privacy regulations (e.g., GDPR, US Privacy policies), and growth marketing concepts such as attribution and incrementality.
• Leadership Skills:
  • A self-starter with the ability to manage both strategic initiatives and tactical workstreams with minimal oversight.
• Competitive Rewards:
  • Industry-leading compensation and benefits package.
• Career Growth:
  • The opportunity to lead and scale a global email marketing charter.
• Prestige & Impact:
  • Collaborate with one of the most respected names in the US Startup ecosystem, driving meaningful business outcomes.