About Way.com

Way.com is expanding into the Auto Repair Shop Management Software space, providing innovative, AI-powered solutions to help repair shops streamline operations, improve efficiency, and drive revenue. Our goal is to empower auto repair businesses with cutting-edge SaaS. We are seeking a Director of Sales to build and lead our high-performance sales team, drive revenue, and scale our go-to-market strategy.

Role Overview

As the Director of Sales, you will be responsible for developing and executing a high-impact sales strategy to accelerate the adoption of our SaaS platform among auto repair shops. This role requires a leader with strong SaaS sales expertise, a track record of scaling sales teams, and deep knowledge of the auto repair industry. You will be expected to work onsite in our Fremont, CA office, collaborating closely with cross-functional teams to achieve ambitious growth targets.

Key Responsibilities

• Develop and execute a scalable sales strategy to achieve and exceed revenue targets.
• Build, lead, and mentor a high-performing SaaS sales team, fostering a culture of accountability and results.
• Identify and prioritize key market segments, focusing on independent repair shops, multi-location franchises, and enterprise accounts.
• Drive outbound prospecting, pipeline development, and full-cycle sales execution.
• Optimize the sales process, playbook, and CRM workflows to improve efficiency and deal velocity.
• Own the entire sales funnel, from lead generation to contract closure.
• Work closely with marketing to refine messaging and inbound lead qualification.
• Develop compelling value propositions and sales presentations tailored to auto repair shop owners and decision-makers.
• Implement data-driven sales tactics (A/B testing, pipeline forecasting, and conversion optimization).
• Build strategic industry partnerships to drive market penetration and customer acquisition.
• Represent Way.com at industry events, trade shows, and networking opportunities.
• Collaborate with Product, Marketing, and Customer Success teams to align sales strategies with business objectives.

Required Skills

• 8+ years of SaaS sales leadership experience, with a proven track record of scaling sales teams and driving revenue growth.
• Strong understanding of auto repair shop operations, shop management software (like AutoLeap, Shopmonkey, Mitchell 1, Tekmetric), and automotive SaaS solutions.
• Experience hiring, training, and managing a high-performing sales team.
• A data-driven mindset with strong pipeline management, forecasting, and KPI tracking skills.
• Excels at prospecting, closing high-value deals, and executing outbound sales strategies.
• Proficient in Salesforce, HubSpot, or other CRM tools, and experience optimizing sales processes through automation.
• Thrives in a fast-paced startup environment, excited to build something from the ground up.

Why Join Us?

• Ground-floor opportunity to lead the go-to-market strategy for an innovative Auto Repair SaaS product.
• Competitive compensation: Base salary + aggressive commission structure + equity options.
• Be part of a company poised for rapid expansion in the auto repair software industry.
• Work with a tech-forward, AI-powered SaaS platform that is reshaping how auto repair shops operate.
• Collaborate daily with passionate professionals in our Fremont, CA headquarters.

How to Apply

If you’re a dynamic SaaS sales leader with a passion for automotive technology, we’d love to hear from you. Apply now with your resume and a short cover letter outlining your experience in SaaS sales and the auto repair industry.

Way.com is an equal opportunity employer and values diversity in our workforce.

Join us in revolutionizing auto repair shop management with cutting-edge SaaS solutions!