PR Newswire
Positional Optimize Podcast
Jeannie Assimos on Positional’s Optimize Podcast
Jeannie Assimos, Head of Content and Communications at Way, joins host Nate Matherson for episode 37 of Optimize. They dig into what makes content win in search and earn links, why authenticity and human voices convert, and how Jeannie scaled Way’s blog program from ~40k to 1.6M monthly visitors with rigorous keyword research, contributor networks, and a 300–400 posts/month publishing motion. The conversation also covers repurposing, the role of visuals and video, and how News SEO differs from traditional evergreen strategy.
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